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Cannabis Training

The Invaluable Importance of Employee Communication and Education

Not only can communication in the workplace manage internal conflicts in a more advantageous manner, it also helps build better external relationships, increases employee engagement and often results in an increasingly skilled and productive staff. Educating your staff increases their knowledge base and skill set, which is good for your bottom line.

Consequently, when it comes to a highly sensitive, heavily regulated and nascent industry like legal cannabis, effective employee education and communication is not just a “nice to have,” it’s indispensable.

Employee Education and Communication in Cannabis

While employee education and communication are of crucial significance in the cannabis industry, it’s important to not look at them through a cannabis-centric lens. Cannabis companies are fighting to be treated as regular businesses. Therefore, they should act like a traditional business does by implementing employee education and training programs and effectively communicating with staff as often as possible in order to ensure organizational alignment and success.

Look, we get it. Streamlining employee education and communications is something we — like a lot of growing cannabis companies — have strived to improve. We started small and have since blossomed into an organization with over 300 employees operating across three states. As our organizational communications became increasingly disjointed, we found a need to streamline procedures.. In the beginning, it isn’t something many cannabis companies truly consider, beyond simply meeting compliance standards.

Compounding the issue, operations are quite different and vary across markets. In Colorado, for example, our education and communication initiatives focus largely on the retail level, while in Pennsylvania those same strategies are solely done on the production level. In Colorado, where we operate six retail stores, employees are predominately trained on how to deal with consumers and understanding the vast amount of products on the market, ultimately connecting consumers with the specific products that effectively meet their unique needs. Pennsylvania employees, on the other hand, don’t interact with patients or consumers. Our efforts with them surround production line education and how to safely produce the products delivered to dispensaries. It then includes a robust program for how to pass product information and education along to our clients.

With a few of our markets only operating on the medical side of the cannabis trade, we’ve got to be extra careful around language, making sure to not provide medical advice of any kind. In these markets, cannabis companies should instead advise on products, providing detailed explanations on what they are and how they work, as well as reports of positive responses to ingesting or otherwise utilizing specific products. This is why it’s crucial to communicate with employees and educate them around what they can and cannot say.

It’s important in all businesses to streamline internal communications, but employing a unified messaging and educational program for all employees is particularly vital in the cannabis space. For us, recognizing that deficiency — the notion that we, as a growing cannabis company, still have a lot to learn about employee education and communications — was a good place to begin.

Impact of COVID-19

For countless companies across industries, the coronavirus pandemic created a crisis situation in which effectively communicating with and educating employees became beyond critical.

As COVID-19 spreads, we continue to be bombarded by frightening news headlines, shifting definitions of essential vs. nonessential employees and different regulatory changes, creating curiosities surrounding the following:

  • How can employees comply with social distancing mandates?
  • How do employees keep things sanitized and cleaned to CDC standards?
  • How can employees ensure they remain safe and healthy?
  • Would working remotely negatively impact communications efforts?

As a result of the pandemic, companies across industries, including many of those in cannabis, began streamlining employee communications overall. Thus far, we’ve found that the situation made communicating easier — we increased the cadence of employee newsletters and memos and began conducting virtual meetings more often than in the pre-pandemic era.

Communication during this age of crisis has actually improved, allowing us to connect with more employees at once just out of sheer necessity to update our staff on everything going on both in the world and internally as a corporation. Even better, from multiple employee newsletters a week to hosting virtual happy hours for employee engagement, some of the most effective tactics aimed at staying connected will last well beyond the duration of the coronavirus crisis.

We’re all still learning how to work through the crisis, but stepping up to ensure your employees are educated and in the know on everything — global pandemic or not — empowers staff to be prepared to deal with whatever challenge comes their way.

What Cannabis Companies Can Do Moving Forward

So, what can cannabis companies do to equip employees with the right tools to deal with those challenges?

The first step, as mentioned, is recognizing any deficiencies in employee education and communication your organization might have and addressing those concerns.

From there, implementing a basic training and education program is a critical next step. When new employees are hired, it’s important that they are immersed in your organization’s corporate philosophy, corporate rules, production rules, retail rules and more to ensure everyone is more or less on the same page. Develop an employee handbook for each department across your operation and be sure that new hires understand the ins and outs of their role before working on the sales floor or in the production facility. After all, that’s the backbone of legalization — if an employee can’t comply with the supply chain and meet every top-down requirement in their department, your organization won’t be in compliance with the seed-to-sale system, which puts your organization — and the entire system — at risk.

Additionally, communicating just for fun has taken on increased importance. Nothing creates an adversarial relationship between employees and the executive level quicker than only communicating to employees when there’s a new rule or regulation to say, “you’re failing to do your job if you don’t do x, y or z.” Oftentimes, it’s as simple as checking in and saying, “Hey, how’s everyone doing?” and letting staff know that the proverbial door is always open if they need to discuss any concerns or anxieties they might have. Really, just having more compassion when it comes to communication with employees is critical, especially now when we’re asking them to do more with less.

Finally, let your staff know about all of the good you’re doing in the community. When your employees get a whiff of some of the great corporate social responsibility actions you’re taking, it often boosts morale and results in employees getting involved, whether that’s signing up for volunteer events or organizing tip drives benefitting the nonprofit of their choice.

Ensuring that you’ve done your job to educate your employees shouldn’t stop at compliance. The bottom line is that good employee education and communication is good for morale, which is good for business. In such a fragile and new industry, it’s critical that we support our staff at all times and make sure we’re doing everything we can to educate, communicate and build an industry that looks and feels like a “traditional” business, top to bottom.



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Cannabis Education Videos

Cannabis Growing Webinars / Cannabis Cultivation Education with Green Carpet Growing



https://greencarpetgrowing.com/cannabis-growing-webinars/

Learn how to improve the results you’re getting from your home grow through online cannabis education and cannabis growing webinars, presented by Green Carpet Growing in collaboration with Dark Heart Nursery in California.

In our experiential webinars, you’ll connect with growers (and their plants) from around the world, see live plant diagnoses, and interact with a dynamic and fun teacher. Green Carpet Growing’s Education Director Kat Betty is thrilled to bringing cannabis cultivation education and curriculum to growers everywhere.

$10 per person. You can get FREE ACCESS for a limited time if you send Green Carpet Growing a photo of your happy, sad, or neutral cannabis plant. For webinar information, dates, times, and to register, visit: https://greencarpetgrowing.com/cannabis-growing-webinars/

Each cannabis cultivation webinar will feature special giveaways from Dark Heart Nursery: www.DarkHeartNursery.com

ABOUT YOUR TEACHER:
Green Carpet Growing is proud to have Kat Betty serving as Education Director. Kat combines her M.A. in Education with over 10 years of commercial cultivation experience in the San Francisco Bay Area. She is best known for her work with the All Star Jack Frost cultivar which was named “Best of the Bay” twice by The East Bay Express and featured in Culture Magazine, High Times, the SF Chronicle and Cannabis Now Magazine. Under Kat’s tutelage, you’ll quickly realize she is a dynamic advocate with a strong commitment to teaching, apprenticeship, and creating community community around cannabis education and activism, especially experiential learning.

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CAN-ED: Cannabis Education – Referral Program & Rewards



Can-ed offers the #1 rewards program. Just refer your friends, family and others to download the Can-ed app and create an account. If just 10 of them buy a certificate of $75 or more, you earn $500 in cash for your education, for your career or whatever you need the cash for!

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Identifying Maphrodites at E3C for EIT student education



we provide the learning around cannabis to students to upgrade them with highly sort after intellectual property that the new corporate companies starting in the NZ Cannabis industry need to succeed

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Cannabis Vaporizers, Grinders, etc. – Raffle Giveaways in FB Group WEED .ed (Weed Education)



Win free stuff just by being active in the group!! #gnln & Vapor.com products #vaporizers ,#grinders , etc. The cannabis products I personally enjoy. 🧩🤘 #behappy #weedsaveslives #getweeded (Weed Education) at FB WEED .ed @cannabistalk101 @saltyhooker @cannabisnow

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Cannabis education scholarships awarded to six Holyoke students



The Cannabis Education Center announced Wednesday the awarding of six scholarships to students enrolled in its cannabis culinary assistant training program.

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Upcoming Cannabis Education & Career Expo



READY TO TURN OVER A NEW LEAF IN YOUR CAREER? Register today for the upcoming Cannabis Education & Career Expo in May in beautiful Palm Springs California. The expo is free – so don’t miss this great opportunity!

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Cannabis Education Information Session #2



Cannabis Education Information Session with Chuck Peltier and Ngwaagan Gamig Recovery Centre Inc. Second community session, January 29, 2020 at Band Office Council Chambers.

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Cannabis Education Videos

The Online Budtender Training & Education Platform: TopTender



Toptender, founded by CEO Ryan Porter in Seattle, WA is by far the most advanced and innovative budtender education and training platform on the market. It’s free for brands to use, while solving a major problem in this new and emerging cananbis industry. Brands can create content and courses that can be studied and consumed by budtenders around the country. Educating budtenders is so key because they are your unofficial sales people (unless you own retail), so educating and training them at scale is critically important for a brands success. If you work at a cannabis brands and aren’t using this free service, then I’d highly recommend you start doing so. Let’s Talk Cannabis LMC…

Subscribe To The Let’s Talk Cannabis LMC Channel: https://www.youtube.com/channel/UCMG4…

Cannabis Entrepreneurs Playlist: https://www.youtube.com/playlist?list…

Cannabis Brands Playlist: https://www.youtube.com/playlist?list…

Cannabis Stocks & Investing Playlist: https://www.youtube.com/playlist?list…

Cannabis Farm & Facility Tours Playlist: https://www.youtube.com/playlist?list…

Cannabis Technology Playlist: https://www.youtube.com/playlist?list…

LMC Website:
https://lmc.news/

Instagram:
https://www.instagram.com/lmc.media/

#budtendertraining #cannabiseducation #toptender

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Medical Cannabis medical education . Washing/amending coco coir before you use it .



Medical cannabis free education

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